Market3
Dynamically Provable Advertising, Marketing, and Communications
Chain Structure
Master Regulatory Mapping (v1.7)
Dynamically Provable Advertising, Marketing, and Communications
WHY IS THIS HERE? Market3 signed claim records — evidence hashes linked to sustainability assertions, provenance stories, and environmental disclosures — map to the regulations that govern what advertisers can say and what proof they must hold. EU Empowering Consumers Directive, FTC Green Guides, UK ASA CAP Code, CMA enforcement, ACCC misleading-conduct rules, and EU CSRD Scope 3 disclosure requirements are all evidence-based obligations. Sign the evidence once. Publish substantiated claims across every market.
Global / Multilateral
EU CSRD (Art. 29)
IN EFFECTMandatory Value Chain Reporting
Agentic integrity for supply chain transparency.
ECGT — Sept 2026
▲ SEP 2026EU Empowering Consumers Directive (2024/825)
Evidence-based green claims. Bans 'eco-friendly' without proof. Penalty: 4% turnover.
European Union
CSDDD (2024/1760)
↗ 2027Corporate Sustainability Due Diligence
Mandatory human rights and environmental due diligence across global supply chains. Large EU company obligations from July 2027.
ESPR (2024/1781)
IN EFFECTEcodesign for Sustainable Products
Digital Product Passports and unsold goods ban. Buyers are building DPP infrastructure now.
United Kingdom
CMA Green Claims
IN EFFECTUK Green Claims Code
Substantiation before marketing claims (anti-greenwash).
DMCC Act 2025
IN EFFECTDigital Markets, Competition and Consumers Act
From 6 April 2025 the CMA has direct enforcement powers — fines up to 10% of global turnover — for misleading sustainability claims, without requiring a court order. Supersedes guidance-only Green Claims Code enforcement.
ASA CAP/BCAP Code
IN EFFECTUK Advertising Standards Authority — CAP & BCAP Codes
The CAP Code (non-broadcast) and BCAP Code (broadcast) require all UK advertising to be legal, decent, honest, and truthful. ASA has published specific guidance on environmental claims (2023): ads must not imply a product's overall environmental impact is neutral or positive without robust lifecycle evidence. Upheld rulings require advertisers to hold substantiating evidence before publication — not after a complaint. Penalty: ad removal, referral to Trading Standards, and reputational sanctions.
Australia
ACL s.18 / s.29
IN EFFECTAustralian Consumer Law — Environmental Claims
Sections 18 and 29 of the Australian Consumer Law prohibit misleading and deceptive conduct and false representations, including unsubstantiated environmental and sustainability claims. ACCC actively enforces against fashion and textile brands.
We translate compliance and marketing claims into 8 local languages: English, French, Hindi, Japanese, Spanish, German, Italian, and Portuguese.