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Dynamically Provable Advertising, Marketing, and Communications

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Step 1 of 3 — Identity & Place

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Claim · Evidence · Sign

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Chain Structure

1Initial Claim
2Record Story
3Publish Fact
  • 100% of the Textile3 standard — MCP-ready, schema.org Action + Product
  • Resolver: https://market3.org/market3/{hash}
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Master Regulatory Mapping (v1.7)

Dynamically Provable Advertising, Marketing, and Communications

WHY IS THIS HERE? Market3 signed claim records — evidence hashes linked to sustainability assertions, provenance stories, and environmental disclosures — map to the regulations that govern what advertisers can say and what proof they must hold. EU Empowering Consumers Directive, FTC Green Guides, UK ASA CAP Code, CMA enforcement, ACCC misleading-conduct rules, and EU CSRD Scope 3 disclosure requirements are all evidence-based obligations. Sign the evidence once. Publish substantiated claims across every market.

8 Languages Supported

Global / Multilateral

ECGT — Sept 2026

SEP 2026

EU Empowering Consumers Directive (2024/825)

Evidence-based green claims. Bans 'eco-friendly' without proof. Penalty: 4% turnover.

EU CSRD (Art. 29)

IN EFFECT

Mandatory Value Chain Reporting

Agentic integrity for supply chain transparency.

ISO 14021:2016

IN EFFECT

Environmental Labels — Self-Declared Claims (Type II)

ISO 14021:2016 specifies requirements and guidance for self-declared environmental claims (Type II eco-labels) including: 'recycled content' (must state percentage and pre/post-consumer split), 'recyclable', 'refurbished', 'remanufactured', 'reclaimed', 'reduced energy/water consumption', and 'extended life product.' Claims must be accurate, verifiable, relevant, and not misleading. Adopted by reference in EU, UK, Australian, and Canadian environmental claims enforcement frameworks.

United States / California

FTC 16 CFR Part 260

IN EFFECT

FTC Guides for Use of Environmental Marketing Claims

FTC Green Guides (last revised 2012; substantive update under review 2023–2024) govern environmental marketing claims in the United States. Specific guidance covers: 'recycled content' (must specify percentage and pre/post-consumer source), 'pre-owned' and 'refurbished' (cannot imply like-new condition without basis), 'sustainable' (requires substantiation across the full product lifecycle), and carbon offset claims. Violations are enforceable as deceptive practices under FTC Act Section 5. Penalty: up to $51,744 per violation per day.

European Union

CSDDD (2024/1760)

2027

Corporate Sustainability Due Diligence

Mandatory human rights and environmental due diligence across global supply chains. Large EU company obligations from July 2027.

United Kingdom

CMA Green Claims

IN EFFECT

UK Green Claims Code

Substantiation before marketing claims (anti-greenwash).

ASA CAP/BCAP Code

IN EFFECT

UK Advertising Standards Authority — CAP & BCAP Codes

The CAP Code (non-broadcast) and BCAP Code (broadcast) require all UK advertising to be legal, decent, honest, and truthful. ASA has published specific guidance on environmental claims (2023): ads must not imply a product's overall environmental impact is neutral or positive without robust lifecycle evidence. Upheld rulings require advertisers to hold substantiating evidence before publication — not after a complaint. Penalty: ad removal, referral to Trading Standards, and reputational sanctions.

DMCC Act 2025

IN EFFECT

Digital Markets, Competition and Consumers Act

From 6 April 2025 the CMA has direct enforcement powers — fines up to 10% of global turnover — for misleading sustainability claims, without requiring a court order. Supersedes guidance-only Green Claims Code enforcement.

Australia

ACL s.18 / s.29

IN EFFECT

Australian Consumer Law — Environmental Claims

Sections 18 and 29 of the Australian Consumer Law prohibit misleading and deceptive conduct and false representations, including unsubstantiated environmental and sustainability claims. ACCC actively enforces against fashion and textile brands.

We translate compliance and marketing claims into 8 local languages: English, French, Hindi, Japanese, Spanish, German, Italian, and Portuguese.